About Oluwapelumi

Digital Business Transformation | Growth | Performance Marketing | Training | Google & Hubspot Certified

I am a multi-award winning, certified, and highly skilled professional who has led and trained various digital teams across different countries.

With over 10 years of cognate experience, I’ve worked across various industries/sectors which include B2B/Saas, Media & PR, e-commerce, Tech, Health, News & Content, Non-profit among others and has achieved great results for more than a few companies including Google, Opera Software, Naspers, Lagos State Government, Oyo State Government.

I have run marketing campaigns in different countries and across different industries and verticals, from eCommerce & fintech to user acquisition campaigns & mobile app downloads. In the last few years, my specialization has been performance marketing with a focus on conversions without losing sight of overall business objectives and digital strategy both for B2B and B2C brands.

In my latest role, I was able to achieve an average of 15% month-on-month growth across different products and getting over 200k verified users in less than a year by using a combination of performance marketing, funnel optimisation & experiments.

I’m also the current President of DigiClan Africa, the largest community of digital professionals in Africa with members across countries such as Nigeria, Ghana, Kenya, and others.

Highlights

> 600000 downloads in 3 months with 40% retention rate after 6 weeks
> 1m downloads in 7 months with 35% retention rate after 6 weeks
> Customer Acquisition Cost of <$1 with lowest CPI of $0.06
> Cost per conversion of $0.3
> Over $1m in career ad spend
> Over 1billion impressions
> Over 2m conversions
> About 5x ROAS on average
> Google Partner
> Facebook Marketing Partner

Skills

Growth & Performance Marketing
Digital Transformation
Business Management
App Marketing
Management/Leadership

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I’ve worked on/with…

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