A huge (very vital) chunk of your crisis management which is content marketing. There is no ORM without it. In fact, apologies as important as it is, usually escalates the issue (noise-wise). Still, it is always incorporated into a content strategy to drown the gaffe.
I try to keep my family out of Social Media. I feel I am already too exposed by virtue of what I do but this story is one that I have been thinking about.
It was Christmas as usual and our school was asking everyone to bring money for Christmas party. I asked mom (in any case, Dad was far away and won’t be back till 23rd or 24th) and she said she didn’t have money for 3 children but she said she will make it up to us somehow. According to her, the money didn’t justify the returns – food, gift and chance to see Father Christmas. I felt bad because I was expecting to be the laughing stock of the class.
Well, maybe not an outright outbreak but a serious scare. The kind of scare that made Nigerians suddenly because very conscious of their sanitary conditions. That type that made people bathe with salt and consume more Ewedu. That type that made hand sanitizers suddenly become sold out in the country.
I had just got back from school. I was tired and thirsty. The sun had been unusually hot and I was forbidden from taking cold water even though I still sneaked into the fridge and steal a sip or two and then replace the stolen sips with ‘ordinary’ water so no one is none the wiser.
“E ku ile ma” I greeted my mom who was sitted in the living room and went to drop my bag in the room. My mom would remind you not to drop your bag even if you tried to sit down after walking in. Of course, that rule evaporates when she is not in the living room when you walk in.
I did say that this was going to be home to so many things but wasn’t thinking of writing tech-related stuff here. This was supposed to be my non-tech sanctuary. Anyway, I stumbled on this leak and I decided to put it up here so I don’t implicate anyone if it backfires (you never can tell).
Yesterday was the #IWD and it was also my birthday. Sometimes, I feel like I don’t appreciate certain people enough. I look at myself and realise how difficult it is to cope with someone like me and these people do more than just cope – they prop me up and help me to present that game face that you all see. All those smiles that you all like on Instagram are plastered there by these people and I just want to take time out and say a very big I LOVE YOU to them all.
On Friday, Odun (HR at Red Media) said I should expect an email. When he says that, I usually think “What have I done again?” but he said it was related to Teach Tuesday, a weekly teaching class for team members, usually by team members.
Lately, a lot has been happening and I have been having a lot of issues but I just stumbled on this song while watching “The Other Woman” and it just called out to me. I almost broke down in tears and just started hoping for the best that will come out of all that has been happening.